East Anglia (the part of Britain where you'd catch a ferry to see Roth) sometimes gets a reputation for being a bit backward in terms of technology (despite it being home to Lotus Cars). I remember a story told by Jeremy Clarkson on Top Gear where he claimed that he tried to use a credit card to pay for fuel somewhere in East Anglia, and the garage owner took the card off him and just put it in the till as if it was money.