Despite a weak storyline and endless close-ups of Ford logos, the new Knight Rider tv-movie solidly captured its Sunday night time slot.
Knight Rider pulled away with the highest audience numbers, being over 12 million people, including the all-important male demographic of 18 to 40-something. We’d break down all the numbers in more detail, but we’re lazy and this ain’t about the Dukes of Hazzard anyhow.
NBC is in full peacock strut over Knight Rider’s Sunday night victory, and barring anything unforeseen, the new Knight Rider series is locked in for the fall.
A number of questions remain in light of the Knight Rider resurgence. Will KITT’s new camouflage colors include Hemi Orange? As a Ford, will KITT require even more trips to the maintenance bay for repairs? Can he tow himself?
Meanwhile, The General Lee remains the number 01, all-time popular tv and movie car. Will Warner Bros ever wake up and smell the motor oil?