Before he was Boss Hogg, Sorrell Booke had a role as a Southern Sheriff in a gum commercial. Anybody remember "Freshen Up Gum?" This commercial looked like it belonged on Hee Haw, right down to the hound dog. But the set looks like it could have been in The Dukes of Hazzard, doesn't it? And little did Sorrell know at the time, but that whole cheek-pinch thing was gonna be stickin' around... Sorrell Booke commercial